Sinking: beer sales, beer stocks
Price cutting seems to be one approach to maintaining or building share. Unfortunately, the domestic price war is adversely impacting margins and profits - especially now that fuel, utility and commodity costs are on the rise. SABMiller recently cited the combination of higher costs and aggressive pricing as reasons for its disappointing first quarter.
SABMiller has launched a new ad campaign for Miller Genuine Draft in an attempt to appeal to a more sophisticated customer. Busch is also forging ahead with its own campaign designed to get consumers to switch from wine and spirits back to beer. Not to be left behind, executives at Molson Coors Brewing (TAP, news, msgs) recently noted that brand building was an essential part of revitalizing sales growth. The company is focusing on new packaging and labels.
That costs money. So in addition to rising fuel, utility and commodity costs, you can probably add increased marketing expenses.
Read on to see what they're doing to try to win back market share and boost growth.
Yes, it's sth we learned about.
Happy June holidays!
SABMiller has launched a new ad campaign for Miller Genuine Draft in an attempt to appeal to a more sophisticated customer. Busch is also forging ahead with its own campaign designed to get consumers to switch from wine and spirits back to beer. Not to be left behind, executives at Molson Coors Brewing (TAP, news, msgs) recently noted that brand building was an essential part of revitalizing sales growth. The company is focusing on new packaging and labels.
That costs money. So in addition to rising fuel, utility and commodity costs, you can probably add increased marketing expenses.
Read on to see what they're doing to try to win back market share and boost growth.
Yes, it's sth we learned about.
Happy June holidays!
posted by t12cjc | 10:19 pm
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