oikonomia

management of the household (community, society, humanity & biosphere) so as to increase its value to all members over the long run
oikos: household; and nomos: rules

Economics, social science concerned with the production, distribution, exchange, and consumption
of goods and services. Economists focus on the way in which individuals, groups, business enterprises,
and governments seek to achieve efficiently any economic objective they select. Other fields of study
also contribute to this knowledge: Psychology and ethics try to explain how objectives are formed;
history records changes in human objectives; sociology interprets human behavior in social contexts.
-Encarta

T12
Eeyore ponders a new career.
"Actually," Eeyore continued, "I'm thinking about a new career myself - personal growth and whatnot, and et ceteras, you know. I'm considering becoming an economist. Actually I didn't think of that myself. Owl suggested that I might be suited for it. He said someone called Thomas Carlyle said economics was the Dismal Science. That sounds most interesting."
-Winnie-the-Pooh On Success by Roger E. Allen & Stephen D. Allen

Monday, May 1

Branding and the Pope

Does the Pope Wear Prada?
http://online.wsj.com/public/article/SB114591920439834611-OtBN7F_qbGxt2YstGeEXX1WoMzQ_20060524.html?mod=tff_main_tff_top

Excerpt:
A senior Vatican official who asked not to be named says that when it comes to worldly goods, Benedict XVI's choice of personal accessories is "completely arbitrary."

The official adds: "He's aware of the buzz, but mostly he laughs about it, because it's so absurd. What does he really have to choose? He doesn't wear a tie or coat. The glasses he wears are the same glasses he wore as a cardinal, as is the pen he writes with."

But because the pope is so lightly accessorized, brands like to be associated with him all the more.

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