Branding and the Pope
Does the Pope Wear Prada?
http://online.wsj.com/public/article/SB114591920439834611-OtBN7F_qbGxt2YstGeEXX1WoMzQ_20060524.html?mod=tff_main_tff_top
Excerpt:
A senior Vatican official who asked not to be named says that when it comes to worldly goods, Benedict XVI's choice of personal accessories is "completely arbitrary."
The official adds: "He's aware of the buzz, but mostly he laughs about it, because it's so absurd. What does he really have to choose? He doesn't wear a tie or coat. The glasses he wears are the same glasses he wore as a cardinal, as is the pen he writes with."
But because the pope is so lightly accessorized, brands like to be associated with him all the more.
http://online.wsj.com/public/article/SB114591920439834611-OtBN7F_qbGxt2YstGeEXX1WoMzQ_20060524.html?mod=tff_main_tff_top
Excerpt:
A senior Vatican official who asked not to be named says that when it comes to worldly goods, Benedict XVI's choice of personal accessories is "completely arbitrary."
The official adds: "He's aware of the buzz, but mostly he laughs about it, because it's so absurd. What does he really have to choose? He doesn't wear a tie or coat. The glasses he wears are the same glasses he wore as a cardinal, as is the pen he writes with."
But because the pope is so lightly accessorized, brands like to be associated with him all the more.
0 Comments:
Post a Comment
<< Home